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Tech Marketers Want To See ROI For Their Media Spend
MediaPost, 2/16/11 A new global research initiative by IDG Research Services to gain insight into tech marketers’ marketing/media spending plans and priorities for 2011 finds that 63% of marketing...
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The 2011 State of Community Management
Best Practices from Community, Social Media, & Social Business Practitioners Last year social business came of age as organizations got serious about executing in a new, more interactive and...
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Content Marketing 2013: What Can We Learn From Charles Dickens
The Content Marketing Report 2013 shows that 82% of organisations are planning on increasing their content production over the next 12 months, whilst Content Marketing is becoming one of the biggest...
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Global Mobile Advertising Opportunities: Brazil, Russia, India & China
Search Engine Watch Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. Brazil and Russia will be among the front-runners of this growing industry, as...
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Emerging Markets Slowdown Continues to Inhibit IT Spending, According to IDC...
Pent-up demand for infrastructure upgrades, capacity and bandwidth investments, and overdue replacement cycles drive IT spending priorities in 2014 Framingham, MA – February 5, 2014 – According to the...
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Consumers Spending More time Using Apps
Mobile Marketer Marketers’ rush to develop branded mobile applications overlooks how consumers are spending a significant portion of their app time with several high-utility apps, according to...
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Don’t Forget About B2B Tech Buyers Post-Purchase
eMarketer Business-to-business (B2B) technology sellers need to keep up the work after closing a deal. According to an October 2014 study by Eccolo Media, 80% of US B2B tech decision-makers said it was...
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B2B Social Media: “You’re going the wrong way!”
IDG Global Solutions By, Jason Gorud One of my favourite movies is Planes, Trains and Automobiles. In it two mismatched travel companions are forced to endure each other and suffer through a series of...
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Getting Maximum Value from Data Marketing
A social media expert with over 15 years’ experience in digital, Christian works with some of the biggest platforms and programmes on TV, taking social media data and making it into relevant,...
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Content Marketing: Tech Marketers vs. B2B Marketers
Content Marketing Institute, Marketing Profs, IDG Throughout this report, you’ll see how technology marketers have changed their content marketing practices over the last year and how they compare with...
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